IRCODE and the future of advertising technology
IRCODE, a forward-thinking technology firm, has introduced an adtech solution designed to bridge the gap between traditional media and the digital world—leveraging advanced neural networks and proprietary image retrieval technology, IRCODE transforms static images into interactive, measurable media.
This cutting-edge tech integrates across many different channels, from billboards to product packaging, boosting consumer engagement and providing advertisers with real-time feedback and actionable insights.
Cutting-edge technology that transforms advertising
IRCODE offers a unique adtech solution that blends traditional and digital advertising—leveraging advanced neural networks and proprietary image retrieval technology to enable this integration.
These technologies allow static images, often used in traditional media, to become interactive and engaging through a simple smartphone scan.
Pointing a smartphone at an existing campaign image, consumers can access exclusive experiences, product drops, deals, and more—transforming passive media to interactive media, better captivates audiences while providing measurable results for advertisers.
Transforming ads into engaging experiences
IRCODE empowers brands, agencies, and advertisers to create custom, interactive experiences accessible via smartphones—improving traditional advertising by making static visuals interactive.
When consumers point their smartphones at a campaign image, they can unlock exclusive content, such as special deals, product drops, or unique access points. This technology shifts advertising from a passive medium to an interactive, measurable one, greatly boosting consumer engagement and interaction.
Founder Matty Beckerman shares his vision for IRCODE
Matty Beckerman, founder and CEO of IRCODE, has a vision to merge the digital and physical advertising worlds. He developed IRCODE to create campaigns that are viral and immersive while being measurable.
Beckerman believes that by making traditional advertisements interactive and engaging, advertisers can unlock new value and opportunities. His aim is to empower advertisers with tools that excite consumers and deliver tangible results.
Instant results and feedback with IRCODE’s interactive ads
In today’s competitive advertising space, CMOs and advertisers need solutions that provide immediate feedback and measurable results. According to the Interactive Advertising Bureau, interactive ads increase consumer engagement by up to 60% compared to static ads.
A survey by the Consumer Technology Association also reveals that 70% of consumers prefer interactive ad experiences over traditional, static advertisements.
IRCODE meets these needs by integrating across media channels, from billboards to product packaging. Its enterprise platform supports instantaneous campaign launches and real-time measurement, providing advertisers with the tools to assess and optimize their campaigns quickly and effectively.
Leveraging advanced capabilities for maximum impact
IRCODE’s AI-powered visual recognition technology allows for instantaneous interaction with visuals, transforming traditional advertising into an engaging experience. This leverages neural networks to identify and process images quickly, providing users with immediate access to interactive content.
Through simply pointing a smartphone at an advertisement, consumers can engage with rich media, exclusive offers, and immersive experiences—capturing attention while keeping consumers engaged, making the advertising more memorable and effective.
Create smooth interactive experiences with IRCODE
One of IRCODE’s main features is its ability to create interactive experiences while maintaining the original visual design of the advertisements. Brands can integrate interactive elements without altering the aesthetic integrity of their campaigns—making sure that the ads are visually appealing and consistent with the brand’s identity.
Embedding interactive features directly into the visual content, IRCODE provides a smooth transition from static to dynamic, raising the consumer’s overall experience.
Boosting ROI with direct conversions from IRCODE
IRCODE greatly optimizes ROI by providing precise engagement metrics and attribution. Through interactive features, consumers can take immediate action, such as making a purchase or signing up for a newsletter, directly from the advertisement.
Direct paths from engagement to conversion helps brands track the effectiveness of their campaigns with greater accuracy, letting them better allocate marketing resources and improve campaign performance.
Deep insights with IRCODE’s analytics and attribution
The platform collects detailed data on consumer interactions, providing insights into how audiences engage with advertisements. This helps advertisers understand their audience better and refine their marketing strategies accordingly. With robust retargeting capabilities, brands can re-engage consumers who have shown interest, improving conversion rates and maximizing the impact of their marketing efforts.
Refine marketing strategies with audience insights
IRCODE’s technology offers deep insights into consumer behavior, which are invaluable for refining marketing strategies. Analyzing how consumers interact with advertisements, brands can identify trends, preferences, and areas for improvement.
Insights generated here let marketers tailor their campaigns more effectively, targeting the right audience with the right message—resulting in a more efficient and impactful advertising strategy that drives better business outcomes.
Build consistency across channels with IRCODE’s scalability
IRCODE’s platform is designed to scale across different media channels, from traditional billboards to digital videos for a more consistent user experience regardless of the medium.
Advertisers can deploy interactive campaigns across multiple touchpoints, maintaining the same level of engagement and interactivity. This ultimately lets brands reach a wider audience and adapt their campaigns to different contexts and environments seamlessly.
Effortless integration for improved campaigns
One of the main advantages of IRCODE’s technology is easier integration. The platform is designed to work with existing marketing infrastructure, optimizing current campaigns without requiring additional resources or major changes.
Brands can implement IRCODE’s interactive features quickly and efficiently, leveraging their existing visual assets—reducing the time and cost associated with launching interactive campaigns—making it a practical choice for advertisers looking to innovate without overhauling their entire marketing strategy.
Position your brand for future success
As brands adapt to the ever-evolving nature of advertising, consider this: Are your campaigns engaging enough to captivate today’s tech-savvy consumers?
Brands must prepare for the future of adtech, leveraging solutions like IRCODE, to transform static visuals into interactive experiences. How can your brand leverage these innovative technologies to better capture attention and accurately measure results? The answers to these questions could well transform your brand’s connection with your audience.
