The power dynamic in tech has shifted back to employers

The golden era of unlimited perks, soaring salaries, and job security in tech is fading. Employers now hold the leverage, reshaping expectations across the industry. The market is not defined by engineers calling the shots, but rather by companies optimizing for efficiency.

For years, tech professionals had an advantage. Demand outstripped supply, and companies compete aggressively for top talent. That has changed. Mass layoffs, hiring freezes, and slower salary growth reflect a new reality. The pressure is on companies to deliver consistent profitability, and that means reducing operational costs—including payroll. AI is accelerating this shift. When 25% of Google’s new code is written by AI, it’s clear that the industry is moving toward greater automation. The need for large software engineering teams is shrinking.

There’s a deeper structural shift at play here. Employees no longer dictate the terms of engagement. The focus has moved from hypergrowth to sustainability, from expansive hiring to strategic efficiency. The message is clear: Adapt or risk irrelevance.

The era of lavish perks is over

Tech companies have redefined the workplace—again. The extravagant perks that once defined Silicon Valley are being dismantled. Not because companies can’t afford them, but because they no longer make sense.

Amazon, Dell, and Netflix have scaled back their flexible policies. Google and Salesforce have cut office snacks, offsite gatherings, and even wellness days. The reason is simple: These perks were designed to attract talent in a competitive hiring market. That market has changed. Companies are prioritizing operational efficiency over superficial benefits.

More importantly, remote work disrupted the traditional perk system. What’s the value of an on-site gym when most of the workforce is remote or hybrid? What’s the point of free gourmet meals if people aren’t in the office? Businesses are competing on strategy, efficiency, and innovation.

The lesson here is straightforward. Perks don’t define a great company. Execution does.

Tech workers are reassessing their careers

A shift in priorities is underway. Engineers are adapting to a market where job security isn’t guaranteed, and AI is reshaping demand for skills.

The “FAANG” dream—climbing the ranks of Facebook (Meta), Apple, Amazon, Netflix, and Google—is fading. New graduates are approaching their careers differently. They’re looking beyond big tech, focusing on AI, automation, cybersecurity, and cloud computing. They’re prioritizing flexibility, freelancing, and entrepreneurship over corporate dependency.

For those still within large firms, the mindset is shifting. Employees are becoming more pragmatic. Work is a transaction. The focus is on fair compensation, stability, and maintaining control over career direction.

Companies that fail to recognize this shift will struggle with retention. According to the 2024 Harvey Nash Global Tech Talent and Salary Report, 30% of global tech professionals are considering leaving their jobs within six months, and 45% within a year. A talent exodus is a real possibility. The best companies will adapt, investing in meaningful incentives—like clear career growth, fair compensation, and strategic flexibility—rather than gimmicks.

Companies are cracking down on employee activism

The balance of power in the workplace has shifted. Tech employees who once had the freedom to protest corporate policies with minimal consequences are now seeing a different response.

In 2018, Google workers staged a global walkout over internal policies without major pushback. Fast forward to 2023, and the same company fired 28 employees for protesting its contract with the Israeli government. The message is clear: Tolerance for workplace activism is shrinking.

Meta has made its stance even clearer. CTO Andrew Bosworth told employees to leave if they don’t like company policies. This represents a broader shift in corporate strategy—companies aren’t willing to engage in internal activism at the same level. The focus has moved toward maintaining operational efficiency and reducing internal disruptions.

The key focus for companies here is to reinforce control over their business direction. Employees who want to drive change will need to rethink their approach. Influence won’t come from protests alone—it will come from innovation, impact, and strategic alignment with company objectives.

Unionization in tech is becoming a serious conversation

Unionization has never been a priority in tech. The industry’s culture has always emphasized independence, high salaries, and personal ambition over collective action. That is changing.

A viral LinkedIn post from former Meta employee Nichole Schwartz, who was allegedly fired after taking medical leave, sparked a wave of discussion about labor rights in tech. The response was overwhelming. John Harris, an IT director in Chicago, followed up with a comment calling for unionization across big tech. His message resonated, attracting significant engagement.

The numbers back it up. According to an August 2024 survey by Blind, 67% of U.S. tech workers said they would support unionization. That’s a major shift.

Historically, companies like Amazon have aggressively pushed back against unionization. Tech leaders have framed unions as barriers to innovation. The argument has been that unions work in industries where individual workers have limited leverage—like manufacturing or retail—but not in tech, where employees contribute unique value.

That argument is losing ground. As job security declines and companies tighten control, workers are reevaluating their leverage. The next few years will determine whether tech sees a real labor movement. If companies don’t address worker concerns proactively, they might see a shift they’re not prepared for.

Key executive takeaways

  • Tech employers now control the job market: Layoffs, AI automation, and cost-cutting have shifted power away from workers. Leaders should rethink workforce planning, prioritizing efficiency and adaptability over traditional hiring models.

  • Perks are no longer a competitive advantage: Companies are cutting lavish benefits in favor of financial sustainability. Executives should focus on meaningful incentives like career growth, flexibility, and fair compensation to retain top talent.

  • Tech workers are adapting their career strategies: Engineers are diversifying into AI, cybersecurity, and automation to stay relevant. Companies that invest in upskilling and internal mobility will maintain a competitive workforce.

  • Employee activism now carries greater risk: Companies are less tolerant of internal dissent, enforcing stricter policies against protests. Leaders should establish clear internal communication strategies to address concerns before they escalate publicly.

  • Unionization in tech is gaining momentum: Growing job insecurity and corporate control are fueling interest in labor organizing. Executives should proactively address employee concerns through transparent policies and fair workplace practices to reduce unionization risks.

Tim Boesen

March 6, 2025

5 Min