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Generative AI is disrupting legal workflows, cutting labor costs, and accelerating document-heavy tasks like eDiscovery and contract management. As AI automates routine work, firms shift to flat-fee billing, meeting client demands for cost predictability and transparency.
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Brands are racing to partner with influencers and celebrities, but influencers are the true powerhouses, driving over 70% of follower growth. The shift to video platforms like YouTube and TikTok is changing marketing strategies, making it key for brands to proceed in this fast-evolving space wisely.
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