1. GenAI will transition to shift roles to production

Imagine a world where mundane, repetitive tasks are handled seamlessly by AI, leaving your team free to focus on the creative and strategic initiatives that drive real business growth. That’s the future we’re heading into, and it’s happening faster than you think. Generative AI is a workforce multiplier. In 2025, this technology will shift from experimental projects to full-scale deployment across industries, changing how businesses operate and how teams work.

The key here is collaboration, that’s humans and AI working together in a “symbiotic” relationship. AI handles what it’s best at: processing large amounts of data, working tirelessly around the clock, and delivering results at speeds humans simply can’t match. Your people will then bring creativity, intuition, and judgment to the table, things AI cannot replicate (for now). For instance, marketers are already using AI to tailor content to individual customers, while coders use AI copilots to debug and accelerate development.

But let’s be clear: this shift demands more from your team. The workforce of the future will need to continuously learn, adapt, and refine their skills to leverage AI effectively. Think of it as upgrading your operating system. The challenge for leadership is creating an environment where that kind of constant learning is encouraged, and ultimately expected.

2. Gen Z’s tech familiarity signals a broader trend toward rapid AI adoption

Gen Z is entering the workforce, and they’ve brought their digital-first mindset with them. This generation has grown up with technology embedded in their lives, as they’ve never known a world without smartphones, streaming, or social media algorithms. AI isn’t some futuristic concept for them. It’s as natural as using Google or WhatsApp. Their familiarity with AI tools is driving faster adoption across industries.

Here’s why this matters: as Gen Z gains influence in the workforce, their comfort with AI will push businesses to adopt it more quickly. They intuitively understand how to integrate technology into workflows, and that’s a massive competitive advantage. But there’s nuance at play here, as while Gen Z can act as a catalyst, it’s on leadership to bridge the gap between tech-savvy employees and those who may need more support. The goal is to make sure that everyone, regardless of age or background, feels empowered to use AI tools effectively.

“AI is a tool, not a replacement. This generation gets that. They see AI as an enabler of creativity and strategic thinking, not a threat to their jobs. Your role as a leader is to create a workplace culture where this perspective thrives, and AI becomes a natural extension of human capability.”

3. Companies must strategically Integrate AI to augment human capabilities

AI is incredibly powerful, but without clear direction, it won’t get you where you want to go. Don’t think about it as replacing humans, but rather as it enhancing what they do best. AI can crunch massive datasets, spot trends, and automate repetitive tasks, freeing your team to focus on decisions that require creativity and intuition.

Integration isn’t automatic though and you’ll need a clear strategy:

  • First, define what AI is meant to do in your organization. For example, is it analyzing customer data, improving supply chain efficiency, or providing insights for strategic decisions? Make these roles specific.

  • Second, make sure your team understands when to rely on AI and when human judgment is critical. The last thing you want is blind trust in AI outputs, and oversight isa must.

  • Finally; train, train, train. AI is only as effective as the people using it. Your team needs to know how to operate these systems and how to question them. Train them to ask, “Does this recommendation make sense?” That balance of AI-driven insights with human oversight is where the real magic happens.

4. Strategic planning and data readiness are key

AI is only as good as the data you feed it. If your data is dirty, unorganized, biased, or incomplete, your AI system won’t run efficiently. This is why strategic planning and data readiness are absolutely critical. Many organizations struggle here, and it’s not hard to see why. Data is often scattered across silos, stored in outdated systems, or simply not prioritized. Fixing this may not be glamorous, but it’s very important work.

Your first step? Clean up your data. Standardize it, eliminate duplicates, and make sure it’s accurate. Next, decide whether to build proprietary AI systems, use third-party solutions, or adopt a hybrid approach. A custom system gives you more control, but it’s resource-intensive. Third-party solutions are faster to implement but may not fit all your needs. Often, a hybrid approach offers the best balance of flexibility and efficiency.

Finally, involve the right people. AI isn’t (and shouldn’t be) an IT-only project. It’s a company-wide initiative. Bring together teams from data science, marketing, operations, and leadership to align on goals. This cross-functional collaboration makes sure AI is integrated seamlessly and serves the broader business objectives.

“And remember, this isn’t a one-time effort. Data and strategy need constant refinement to keep your AI systems relevant and reliable.”

5. GenAI advancements will include proactive applications

Proactive AI will change the game. Right now, AI systems typically respond to commands, meaning, you ask a question, and they deliver an answer. But soon, they’ll anticipate your needs before you even know them yourself. Picture this: an AI tool that knows your preferences, analyzes your habits, and offers the right solutions or insights at just the right moment.

For example, a proactive AI could organize your schedule, draft emails based on past correspondence, or even flag business opportunities by analyzing market trends. This goes beyond saving time and works on enhancing decision-making and creating a seamless workflow. However, as part of the popular saying goes, “With great power, comes great responsibility.” Proactive AI relies heavily on user data, raising critical questions about privacy, security, and ethical use.

As leaders, your role is to make sure these systems are deployed responsibly. Data transparency is a must, as users need to understand what’s being collected and why. At the same time, proactive AI has to deliver real value. That means aligning its predictions with your business objectives and making sure it integrates smoothly into your existing workflows.

6. Hybrid models Combining SLMs and LLMs will dominate AI in 2025

When it comes to AI models, it’s not a “one-size-fits-all” situation. Smaller language models (SLMs) and large language models (LLMs) each have distinct advantages, and the future lies in blending the two. Think of SLMs as the sprinters. They’re fast, efficient, and perfect for specialized tasks like summarizing financial reports or personalizing mobile apps. On the other hand, LLMs are the marathon runners. They’re powerful and versatile, capable of handling complex tasks like creative content generation or multimodal problem-solving.

Here’s where the hybrid approach comes in. Through using SLMs for narrow, domain-specific tasks and LLMs for broader, general-purpose applications, you get the best of both worlds. This balance improves efficiency and manages costs and scalability. For instance, AlphaSense leverages SLMs for targeted applications like earnings call summarization, keeping operations streamlined while delivering precise results.

The challenge for leaders is understanding when and where to deploy each model. SLMs are ideal for security-sensitive or cost-constrained environments, such as on-device mobile applications. LLMs, on the other hand, excel in situations requiring high-level reasoning and adaptability. Combine these tools strategically and you’ll create an AI ecosystem tailored to your business needs.

7. Data quality and validation are key for reliable AI outputs

AI systems can only create something great if they’re working with quality ingredients. For AI, those ingredients are your data. If your data is messy, incomplete, or biased, your AI outputs will be unreliable or, worse, misleading. This makes data quality and validation priorities. It’s the foundation of everything else.

The process starts with cleaning and standardizing your datasets. You’re making sure everything is where it needs to be, nothing is spoiled, and it’s all ready to use. Next comes validation. One effective method is retrieval-augmented generation (RAG), which grounds AI outputs in domain-specific, trusted data. This reduces the risk of misinformation and makes sure your AI systems deliver reliable results.

High-stakes industries like healthcare and finance can’t afford errors, making human oversight critical. Leaders need to implement rigorous testing protocols and make sure AI outputs are regularly reviewed by experts.

“When your team knows the data and systems are reliable, they can confidently use AI to make smarter decisions.”

8. AI deployment strategies must include continuous monitoring and user feedback

Deploying AI isn’t a “set it and forget it” process. It’s an ongoing commitment. Once your AI systems are up and running, continuous monitoring becomes essential to make sure they stay aligned with your goals. This typically involves tracking performance, identifying areas for improvement, and adapting to changing business needs.

User feedback plays a very important role here. AI systems are only as good as the value they provide, and the people using them are your best source of insights. For instance, if a customer-facing chatbot isn’t delivering the right responses, your users will notice. Gathering and acting on their feedback makes sure your systems remain relevant and effective.

Here’s the nuance: monitoring and feedback can’t just be automated. While analytics tools can track performance metrics, human insight is irreplaceable for understanding subtler issues, like user frustration or unmet needs. As a leader, you must make sure that your teams have the resources to collect, analyze, and act on feedback, keeping your AI systems continuously aligned with both your business objectives and user expectations.

Key insights for decision-makers

  1. Shifting roles: Generative AI will automate repetitive tasks, letting employees focus on strategic, creative, and innovation-driven roles. Leaders should invest in upskilling programs to prepare teams for these evolving responsibilities.

  2. Human-AI collaboration: The future workforce will require seamless collaboration with AI tools. Decision-makers should prioritize integrating AI to amplify human strengths, such as creativity and emotional intelligence, rather than replacing them.

  3. Data readiness: Clean, organized, and high-quality data is critical for reliable AI outputs. Companies must standardize datasets and eliminate silos to optimize AI performance and prevent biased or unreliable results.

  4. Scalable AI strategies: A hybrid approach combining small and large language models will deliver the best results. Use smaller models for domain-specific tasks and larger ones for complex, adaptive applications to balance cost, efficiency, and performance.

  5. Proactive AI systems: Generative AI will transition from reactive tools to proactive systems that anticipate user needs. Leaders should make sure these systems align with privacy regulations and deliver meaningful value to users.

  6. Continuous monitoring: AI deployment requires ongoing oversight and user feedback to maintain alignment with business goals. Organizations should establish dedicated teams to monitor performance and refine AI systems based on evolving requirements.

Tim Boesen

January 28, 2025

9 Min