AI projects are ongoing and require continuous management

AI is not a one-and-done project. It’s a continuous journey, and frankly, that’s where most organizations miss the mark. Unlike traditional IT projects that wrap up once they’re delivered, AI requires ongoing care and attention. This is because AI operates in dynamic environments, data changes, user behaviors evolve, and business objectives shift. If you don’t adapt, your AI solution will quickly lose its edge.

Many companies rush into AI adoption because they’re afraid of being left behind. It’s FOMO at the corporate level. They don’t fully understand the investment AI demands, in terms of cost, time, expertise, and infrastructure. That’s why nearly 80% of AI projects fail. It’s not because the technology doesn’t work; it’s because companies aren’t prepared for what it takes to succeed.

The problem is a massive skills gap. According to Pluralsight’s 2025 Tech Forecast, 75% of organizations are already deploying AI or plan to soon. But only 12% of their technologists have serious experience in AI. Closing this chasm isn’t optional if you want your AI investment to deliver real value.

AI systems experience various forms of “drift”

“If you don’t update the AI, it’ll start making mistakes. That’s drift. In AI, drift is everywhere.”

There are two big culprits here: data drift and concept drift. Data drift happens when the input data your AI handles changes. For instance, if your AI was trained to analyze customer behaviors and your audience suddenly skews younger, the system’s predictions may no longer hold up. Concept drift, on the other hand, occurs when the patterns the AI was trained to recognize no longer match the task it’s solving. Take a spam filter as an example, if spammers change their tactics, the AI won’t keep up without adjustments.

And that’s just the start. There’s also feature drift (changes in input variables), infrastructure drift (shifts in the underlying tech), and even user expectation drift (rising demands for better AI performance). Each of these drifts requires constant monitoring and recalibration. Without it, your AI will go from an asset to a liability faster than you’d think.

The takeaway is that AI is dynamic. In order to stay relevant, it needs regular fine-tuning. This is a feature of working with a system designed to learn and adapt.

Cybersecurity is key

AI systems are powerful but also vulnerable without the right safeguards. Cybersecurity for AI is mission-critical. And yet, it’s often overlooked until it’s too late.

AI systems are uniquely vulnerable to attacks that target their data and functionality. A Denial of Service (DDoS) attack, for example, might just be an inconvenience for a regular website, but for an AI system, it could rack up millions in inference costs while taking the system offline. Worse, adversaries can manipulate AI models to produce harmful or misleading outputs, tarnishing your brand and eroding user trust.

The stakes go beyond money. Imagine someone jailbreaking your AI chatbot and turning it into a tool for generating blackmail content or biased recommendations.

The solution is proactive defense. Follow frameworks like the OWASP Top 10 for Large Language Models (LLMs) to protect against common vulnerabilities. Monitor your AI systems regularly and adapt as threats evolve. Because when it comes to AI security, an ounce of prevention is worth far more than a pound of cure.

Effective AI deployment requires guardrails and monitoring

AI is powerful, but not foolproof. If you don’t set up guardrails, you might get lift-off, but where you end up is anyone’s guess. Comprehensive monitoring and safeguards make sure that your AI stays on course, delivering value while avoiding unintended consequences.

Guardrails are mechanisms that prevent your AI from going off the rails. Imagine deploying an AI chatbot. Without safeguards, it could be manipulated into producing harmful content or used for malicious purposes, like generating phishing emails at scale.

Monitoring is equally key. Think of it as constantly checking your AI’s vital signs. Is it performing as expected? Is it producing accurate results? Are there vulnerabilities that could be exploited? Continuous oversight makes sure that your AI adapts to new challenges and opportunities without causing harm.

The lesson here is simple: AI needs boundaries. Guardrails and monitoring keep your systems accountable, reliable, and aligned with your business goals. It’s essential for long-term success.

MLOps bring long-term performance and quality

There’s a saying in AI: “Garbage in, garbage out.” What it means is that your AI is only as good as the data you feed it and the processes you use to manage it. That’s where MLOps (Machine Learning Operations) comes into play. Think of it as the spine of your AI systems.

MLOps is all about maintaining, scaling, and optimizing your AI models over time. It handles everything from data quality to automating workflows and responding to system errors. For example, let’s say your AI relies on a steady stream of customer feedback data. If that data suddenly becomes incomplete or skewed, your AI’s performance could tank. MLOps identifies these issues early, so you can fix them before they cause real damage.

But MLOps is also about making sure your AI delivers consistent, actionable results. Feedback loops help refine the model, incident response protocols tackle unexpected errors, and automated updates keep everything running smoothly. It’s like having a pit crew for your AI system, always ready to make adjustments and keep it performing at its peak.

AI isn’t a set-it-and-forget-it solution. MLOps makes sure your systems are resilient, adaptive, and always delivering value. If you’re serious about AI, investing in MLOps is non-negotiable.

Continuous education is invaluable

AI is a mindset shift. In order to truly harness its potential, you need everyone on board, from top executives to frontline users. And that requires ongoing education at every level.

First, let’s talk about leadership. As a leader, you don’t need to know how to code an AI model, but you do need to understand what AI can do, what it can’t, and why it matters. When leaders are knowledgeable advocates, AI adoption becomes smoother and more effective.

Next, there’s specialist education. AI grows fast, new tools, techniques, and ethical considerations emerge constantly. Your AI team needs to stay ahead of the curve, learning how to implement responsible AI frameworks and manage the ongoing requirements of your systems. This needs to be a continuous process.

Finally, don’t forget the users. AI adoption often fails because end-users feel left out or overwhelmed. Educating them on how to use AI tools effectively and giving them a platform to share concerns and feedback makes all the difference. When users understand the “why” behind AI, they’re more likely to embrace it.

“The bottom line is that AI is a team effort. Continuous education makes sure everyone is aligned, informed, and supported to make the most of this new technology.”

Compliance with regulatory and ethical AI standards

AI is influencing all industries and, in doing so, it’s drawing attention from regulators worldwide. And for good reason. AI has immense potential, but if left unchecked, it can unintentionally reinforce biases, misuse data, or even harm users. That’s where compliance and ethics come into play.

The EU AI Act is setting the tone globally, with strict guidelines for AI development and deployment. If your business operates in Europe, or if your AI outputs affect European users, you’ll need to comply or risk hefty fines. This is about trust. Users, customers, and stakeholders want assurance that your AI operates fairly, safely, and transparently.

Ethical AI is a competitive advantage. Responsible AI frameworks help eliminate biases, make sure of transparency, and build systems that align with societal values. This will strengthen your reputation and build user loyalty and confidence.

Regulatory compliance and ethical AI practices aren’t optional. In staying ahead of regulations and committing to responsible AI, you protect your business and pave the way for long-term success.

Infrastructure must be scalable

AI is a hungry beast. It requires huge amounts of computing power, storage, and bandwidth to operate effectively. If your infrastructure can’t keep up, your AI systems will stumble, impacting both performance and user experience. Scaling your infrastructure is key to your AI’s success.

AI demands infrastructure capable of handling the load. Cloud computing, for example, is a key here, offering the flexibility to scale resources up or down as needed.

Your IT budget isn’t infinite, so you need to allocate resources wisely. Regular assessments of your systems can identify bottlenecks and make sure that your AI operates under varying workloads.

The key takeaway? Infrastructure isn’t a “set it and forget it” component. It’s a dynamic part of your AI strategy, requiring ongoing investment and attention. Get it right, and you’ll have a foundation that supports today’s needs and tomorrow’s ambitions.

Outsourcing AI management comes with trade-offs

Outsourcing AI management is tempting, especially if you lack in-house expertise. External agencies bring specialized skills to the table, helping you get your AI project off the ground. But outsourcing isn’t a free pass. It comes with trade-offs you need to understand.

First, external vendors won’t know your business as well as your internal team. They might not grasp your unique data landscape, infrastructure, or long-term goals. This can lead to misaligned solutions that solve technical challenges but fail to deliver real business value.

Second, outsourcing creates dependency. If your vendor controls key aspects of your AI system, you’re at their mercy for updates, fixes, and ongoing management. Over time, this can become costly and limit your ability to innovate.

That said, outsourcing can work if managed well. Use it as a short-term bridge while building internal AI expertise. Partner with vendors who align with your vision and are transparent about their processes. The goal is simple: retain control over your AI strategy while leveraging external expertise to fill immediate gaps.

“Outsourcing is a tool, not a strategy. Use it wisely, but prioritize investing in your own AI talent for long-term success.”

AI demands balanced preparation

Let’s not lose sight of why AI is worth the effort. It’s reducing human error, accelerating operations, and giving data-driven decisions at a scale humans simply can’t match. AI’s potential to transform industries is enormous. But, and this is a big but, you only unlock these benefits with balanced, thoughtful preparation.

AI isn’t magic, it’s a tool, and like any tool, it’s only as good as how you use it. Successful AI projects require careful planning, adequate resourcing, and a mindset that embraces continuous improvement. This means addressing challenges like drift, compliance, and infrastructure head-on while keeping an eye on the long-term value AI can deliver.

The upside? When done right, AI creates more efficient operations, smarter decision-making, and a competitive edge that’s hard to beat. In the end, AI is what you make of it. Prepare for the challenges, invest in the right resources, and approach it as a long-term journey. Do that, and the possibilities are endless.

Key takeaways

  • AI projects require ongoing management: AI deployment is just the beginning. Continuous monitoring and updates are necessary to address system drift, shifting data patterns, and changing user needs. Leaders should allocate resources for long-term maintenance and recalibration to avoid performance degradation and make sure of alignment with business goals.
  • Cybersecurity and compliance are key: AI systems are vulnerable to unique cyber threats, such as adversarial attacks and misuse, requiring comprehensive defenses and proactive monitoring. Staying ahead of regulatory requirements, such as the EU AI Act, is key to mitigate risks, protect user trust, and avoid penalties.
  • Infrastructure and talent must adapt: Scalable infrastructure is key to handle the computational demands of AI while maintaining efficiency and cost control. Prioritize developing in-house AI expertise over relying on outsourcing to build a competitive advantage and reduce long-term dependency.
  • Continuous education drives adoption: Ongoing education for leaders, specialists, and users is vital to make sure AI tools are effectively utilized, responsibly managed, and widely embraced. Invest in leadership advocacy, team upskilling, and user training to align the organization with AI-driven strategies.

Alexander Procter

January 22, 2025

10 Min