The .world domain connects brands with digital-native audiences
The internet is now an extension of our lives, especially for digital-native audiences. Consumers, particularly Gen Z, are always online, living in a digital-first world shaped by gaming, streaming, and social media. This generation demands brands that resonate with their values, authenticity, inclusivity, and innovation, and the .world domain is perfectly positioned to meet those expectations.
Traditional domain names can feel outdated and limiting. Brands that use .world signal something new, fresh, and creative. These domains help brands build memorable and descriptive online identities that feel global, inclusive, and forward-thinking. With .world, companies don’t need to compromise on their URL. Instead, they can create digital addresses that are unique and aligned with their vision.
The numbers speak for themselves. Identity Digital, the company behind the .world domain, reported 12% year-over-year growth in .world registrations in 2024. That’s not just growth; it’s a shift in the way brands approach digital engagement. Whether you’re launching a global initiative or connecting with niche online audiences, .world is making it easier to speak directly to consumers.
Creative domain names boost storytelling and brand differentiation
A domain name is a brand’s first impression and with .world, brands can communicate their story with precision, creativity, and a sense of purpose.
Compared to traditional domain names, non-traditional options like .world provide flexibility and availability. While three-letter domains are often oversaturated, .world opens up new possibilities for unique, impactful URLs that align with a company’s brand identity. This matters for search visibility, too. Search engines constantly adjust algorithms, and creative domains help brands stand out, improving discoverability and recognition in search results.
Modern digital audiences consume content differently, TikTok, podcasts, streaming platforms, and social media are the new billboards. In order to stand out, brands need domain names that are short, memorable, and tailored to their identity. A clever domain makes it easier to engage audiences where they are, driving stronger brand recall and better long-term engagement.
Rachel Sterling, CMO at Identity Digital, puts it best: creative domains like .world help companies to showcase their forward-thinking mindset and stand apart in a crowded digital space.
Gaming and digital content platforms drive adoption of .world
The growth in gaming and digital content platforms has changed the way brands and creators connect with audiences. Platforms like Look North World, Icon.X World, and GTA.world are leading growth by embracing the .world domain to reflect expansive, user-driven experiences.
Gaming has become a cultural phenomenon. Players are purchasing game skins, building game islands with tools like the Unreal Editor, and joining immersive communities. The .world domain captures that spirit of creativity, connectivity, and collaboration.
Take Look North World, launched by Alexander Seropian, co-founder of Bungie. The studio raised $2.5 million to develop games using the Unreal Editor, letting creators bring their visions to life. Platforms like Icon.X World further support web3 and blockchain gaming ecosystems, helping users build and deploy games with accessible tools and community support.
Then there’s GTA.world, a fan-driven collaborative space that celebrates the Grand Theft Auto series with immersive storytelling. Similarly, Hide and Seek World lets players use geography clues to hide and search in real-world settings. When adopting .world domains, these platforms signal their commitment to innovation and inclusivity.
The trends are clear: consumers are shifting away from traditional content consumption to immersive, user-driven experiences. The .world domain gives gaming and digital content platforms the perfect way to capture the energy of these evolving digital spaces.
Key takeaways
Whether you’re a global corporation, an entertainment studio, or an independent creator, .world communicates scale, scope, and inclusivity in a single URL. Traditional domain names often limit how brands can communicate their reach. But with .world, businesses have an opportunity to signal their international vision with confidence.
Rachel Sterling of Identity Digital points to the domain’s growing adoption across industries as evidence of its versatility. Initially embraced by gaming and content creators, .world is now being used by businesses, studios, and creators looking to emphasize global connections. From social good initiatives to international enterprises, this domain is becoming the go-to choice for brands that want to express their vision on a global scale.
The message is clear: in a world that’s more connected than ever, the .world domain gives businesses the digital identity they need to connect with customers, partners, and audiences across borders. It’s about building relationships that span the globe, all with a single, memorable URL.
