Tech leaders double down on profit and smarter spending

Nearly two-thirds of IT leaders are now more focused on cost management and profitability than ever before—showing how IT is increasingly seen as a financial driver for companies, and not just a support function.

IT executives are tasked with controlling costs, optimizing operational efficiencies, and contributing directly to the bottom line. This change aligns IT more closely with the broader goals of the business, as companies demand tangible financial outcomes from technology investments.

Whether it’s through cloud optimizations, automation, or improved cybersecurity, every decision is scrutinized for its financial impact. For instance, tech investments in areas like cloud computing are no longer justified by scalability alone; they must demonstrate a clear reduction in operational costs.

A sharper focus on profitability typically means leveraging data analytics to identify wasteful spending and drive informed decision-making.

IT leaders are expected to drive tech-related cost savings while finding innovative ways to reduce overhead across business units. For companies that are tightening budgets and aiming for leaner operations, IT leaders are key in identifying where technology can streamline operations and create savings.

Why IT success is now all about revenue, costs, and strategic wins

The way success is measured for IT leaders has transformed, with around two-thirds now being evaluated based on their contributions to revenue, cost management, and alignment with overall business strategy.

Revenue impact can come from various tech-driven innovations, such as improved customer experiences through AI-powered tools or e-commerce platforms. IT investments in data analytics and digital transformation initiatives are directly tied to revenue growth through better market insights, improved customer engagement, and more efficient service delivery.

IT isn’t an isolated function anymore—it’s deeply integrated into the business’s core performance metrics.

Cost management, a major metric for IT, emphasizes both direct cost reductions and more strategic financial decisions. IT leaders are expected to optimize tech spend, negotiate better vendor contracts, and lead efforts that contribute to reducing broader operational costs, like through automation or process improvements.

Aligning with business strategy further reiterated IT’s role in shaping long-term growth plans. Technology must now be a unified part of achieving strategic goals, whether it’s entering new markets, scaling business operations, or launching new products.

IT leaders are seen as key enablers in translating strategy into executable, tech-driven initiatives, with success directly linked to how well technology supports the company’s competitive position.

IT and the C-suite are teaming up for bigger, better business moves

Currently, only 59% of IT leaders frequently work with their CEOs, but this is set to change as 70% expect closer collaboration in the next two years—indicating a deeper involvement of IT executives in strategic decision-making at the highest level of the organization.

With technology increasingly central to business operations, IT leaders are taking on more advisory roles in the C-suite, offering insight into how tech can drive business outcomes.

CEOs are recognizing the value of these partnerships as they navigate complex challenges like digital transformation and AI integration. The closer relationship is expected to result in IT leaders having a louder voice when it comes to major business decisions, from entering new markets to operational restructuring.

The need for frequent CEO-IT leader collaboration is reiterated by the rising importance of tech in competitive differentiation.

IT leaders are now part of discussions that shape the direction of the entire business, focusing on how technology can support innovation, efficiency, and growth. The evolution of this relationship is crucial as the demands on IT to deliver technological solutions and business results intensify.

Generative AI propels IT leaders to the frontline of business strategy

Generative AI is elevating IT leaders’ roles within businesses, giving them more visibility and authority in shaping business operations. Companies are exploring the potential of AI to automate tasks, create new business models, and offer more personalized customer experiences—positioning IT leaders as key figures in driving these changes.

With generative AI, IT leaders aren’t confined to backend systems management anymore. They’re becoming front-and-center in guiding how AI technologies integrate into the business to create tangible value.

Whether it’s identifying use cases for generative AI or managing the risks associated with its implementation, tech chiefs are stepping into strategic roles that influence major business decisions.

IT leaders are tasked with making AI a business tool that goes beyond innovation to actually improve performance, efficiency, and profitability. For instance, companies experimenting with AI-driven customer service tools or content creation platforms require IT executives to implement these systems and align them with business objectives, making sure they deliver real results.

Tech execs take charge of strategy and change like never before

More than 60% of tech executives are now active partners in shaping business strategy and change management within the C-suite. IT leaders aren’t solely focused on operational technology management; they’re now deeply involved in guiding business transformations.

Expanded roles here means IT leaders are helping design the roadmap for how the business grows, adapts, and competes. Their involvement in strategy sessions brings a technological lens to business decisions, making sure tech-driven innovation remains aligned with business goals.

IT executives are becoming critical for leading digital transformation initiatives, which are vital to staying competitive in today’s market.

Their responsibilities in change management mean guiding the organization through periods of transition—whether it’s the adoption of new technologies, mergers, or shifts in business models. IT leaders, with their unique understanding of both technology and business, are key in making these transitions as seamless as possible for long-term success.

Soft skills will be key for tomorrow’s IT leaders

Technical skills aren’t enough for IT leaders any longer; soft skills are becoming key to their success. Along with expertise in cloud, infrastructure, and cybersecurity, IT leaders must now develop proficiency in project management, talent development, and change leadership.

These skills are seen as critical as IT leaders take on roles that require managing technology, people, and processes.

For example, project management is necessary to keep complex, tech-driven initiatives on track and aligned with broader business goals. Talent development is equally important, as IT leaders must now focus on building high-performing teams, attracting top tech talent, and developing an environment in which innovation thrives.

Change leadership is particularly important as companies go through constant transformation, whether through digital transformation or the integration of AI. IT leaders must guide their teams—and the wider organization—through these changes, making sure they’re implemented, adopted, and embraced by the workforce.

IT’s biggest challenge and opportunity

Enterprises are making concerted efforts to overcome the barriers to generative AI adoption, particularly in areas like workforce upskilling and risk management. Many organizations are finding that while the technology offers great potential, readiness across the board is inconsistent.

Workforce upskilling remains a major hurdle, as AI requires new competencies that many employees do not yet possess.

IT leaders must spearhead efforts to retrain and upskill staff, making sure they can effectively use AI tools in their day-to-day roles. Risk management is another key area in this regard, as AI introduces concerns about data privacy, security, and ethical usage.

Boardrooms are divided on how fast to proceed with AI adoption. While some are eager to integrate the technology and capitalize on its advantages, others express caution, waiting for clearer guidelines or more proven use cases. This creates a challenging dynamic for IT leaders, who must balance pushing forward with AI innovation while addressing concerns about readiness and risk.

Guiding AI and business transformation to success

CIOs are in a unique position to steer their organizations through the complexities of generative AI adoption. With technology playing an increasingly central role in business operations, CIOs are tasked with guiding both innovation and risk management strategies.

AI presents vast opportunities, but its implementation is fraught with challenges, including potential regulatory concerns, cybersecurity threats, and ethical considerations. CIOs must balance these risks while driving forward AI initiatives that deliver real value to the business. They’re responsible for making sure that AI is deployed right while also scaling effectively across the organization.

CIOs must engage with C-suite peers regularly, making sure AI aligns with broader business goals and that any risks are proactively mitigated. Their leadership here is key for making AI adoption both a technical and business success.

Final thoughts

As tech leaders increasingly drive profitability and strategic cost management, ask yourself: Is your IT team simply keeping the lights on, or are they at the leading edge of your business growth? Now is the time to rethink how you leverage technology. Are you using it to truly fuel innovation and outperform competitors?

Tim Boesen

October 21, 2024

7 Min