Agentforce’s AI bots that are set to transform businesses
Salesforce has launched Agentforce, a generative AI platform designed to act autonomously. Unlike traditional bots that require constant user input, Agentforce can take independent actions, making it an asset for businesses across industries.
Marc Benioff, Salesforce’s CEO, refers to this system as “AI for the rest of us”, pointing to its user-friendly design and accessibility for non-technical users. The goal is to provide companies with a powerful AI tool without requiring them to have specialized knowledge in AI or machine learning.
The next wave of AI innovation
Agentforce is part of what Salesforce is calling the “third wave of AI.” The first wave involved simple task automation, while the second introduced AI copilots to assist with specific workflows.
Now, with Agentforce, AI moves beyond assistance into fully autonomous decision-making.
These AI agents are designed to make accurate, real-time decisions, all while minimizing the common issues of generative AI, such as hallucination. Salesforce has emphasized that the platform offers a low-hallucination rate, though the exact data has not been disclosed.
Here’s what powers Agentforce and why it matters
Agentforce brings together three key tools that work in sync to help businesses deploy tailored AI solutions:
- Agent builder: Provides businesses with the tools to create customized bots for a wide range of tasks. Whether it’s customer service, sales, or marketing, companies can build AI agents suited to their specific needs.
- Model builder: Lets users implement AI models that help drive decision-making processes—making sure bots are capable of analyzing complex data and acting on it effectively.
- Prompt builder: Gives businesses control over how the bots interact with users by letting them customize prompts. This is achieved through low-code tools, making it accessible even to those without technical expertise.
Seven AI bots that will boost business efficiency
Agentforce comes with a suite of seven autonomous AI agents that cover key business operations across multiple sectors. Each bot is designed to handle specific workflows, saving time, resources, and improving overall efficiency.
- Campaign optimizer for marketing: This AI bot is built to manage and execute entire marketing campaigns. From strategizing and running promotional activities to analyzing results, the Campaign Optimizer covers the full lifecycle, helping marketing teams focus on creative strategy while automating execution.
- Service agent to replace chatbots: Service Agent replaces traditional chatbots by independently managing customer service interactions. It can handle inquiries, troubleshoot issues, and resolve problems without needing human intervention, providing faster and more reliable customer support.
- Buyer AI for product discovery and purchases: Designed for B2B interactions, the Buyer bot assists customers with finding products, managing orders, and tracking purchases. It streamlines the procurement process, helping businesses make informed purchasing decisions and making sure order tracking is more seamless.
- Personal shopper with recommendations: Personal Shopper is an AI tool that helps customers by recommending products based on their preferences and behaviors. It offers personalized product suggestions and supports search functionalities, making it a valuable tool for eCommerce businesses looking to improve customer experience.
- Merchant bot: This bot supports merchandising teams by automating site-related tasks such as managing promotions, writing product descriptions, and generating insights. Merchants can rely on the AI for accurate and timely execution of merchandising strategies.
- Sales rep AI: The Sales Development Representative bot engages potential leads around the clock. It automates outreach, follow-ups, and lead nurturing, making sure no opportunity is missed, even when sales teams are offline.
- AI sales coach: Sales Coach provides on-demand training to sales teams, offering simulations where salespeople can practice pitches and refine their skills. This AI bot is designed to help sales teams improve performance through continuous learning and real-time feedback.
You don’t need to be a tech expert to use these AI bots
Agentforce is specifically designed for companies that lack in-house AI expertise. Salesforce has made the system user-friendly, so businesses don’t need to understand complex AI models or technical details. Agentforce aims to give organizations of all sizes more capabilities to leverage AI in their operations without needing to hire specialized talent.
Custom AI made easy with low-code solutions
Agentforce lets businesses customize their AI agents using low-code tools. These cost-effective solutions allow for a high degree of flexibility, letting businesses tailor AI behavior to their specific needs—which is especially important for companies that require custom solutions but don’t have the resources to develop complex AI systems from scratch.
The Tech That Makes Agentforce Powerful
The Atlas reasoning engine thinks like a human
Agentforce is powered by the Atlas Reasoning Engine, a system designed to simulate human thinking and planning. This engine lets AI bots interpret data in real-time, adapt to changing conditions, and execute decisions autonomously within pre-set guidelines. It’s a major leap forward for businesses that need AI to respond dynamically without sacrificing control.
The low-hallucination rate gives you more reliable AI
Salesforce claims that Agentforce has the lowest hallucination rate among current generative AI tools, though no specific figures have been released. This is a key feature for businesses relying on AI for critical tasks, as it makes sure outcomes are more accurate outcomes with fewer errors.
Agentforce AI works like self-driving cars for your business
Salesforce compares the autonomous capabilities of Agentforce to self-driving cars, which must interpret data, adapt to their environment, and operate independently within safety parameters. In a similar fashion, Agentforce functions within the guardrails set by businesses, so that while the AI acts independently, it does so within established boundaries.
When you can get your hands on Agentforce and what it will cost
Salesforce will showcase Agentforce One at the upcoming Dreamforce conference, where 1,000 bots will be deployed. The next iteration, Agentforce Two, is slated for release in February, bringing even more capabilities, including additional features powered by the Atlas Reasoning Engine.
Agentforce will be generally available on October 25.
Pricing that scales with your business
Pricing for Agentforce starts at $2 per conversation, with discounts available for businesses that expect high-volume usage. Scalable pricing models let companies of all sizes to access the technology without major upfront investments.
Salesforce is all-in on Agentforce and its future
Marc Benioff has made it clear that Agentforce is the primary focus for Salesforce moving forward, stating, “The only thing we’re going to do at Salesforce is Agentforce.”—signaling a long-term drive to develop the platform.
Salesforce has introduced the Agentforce Partner Network, which brings opportunities for third-party developers and organizations to deploy custom agents and actions. This opens the door for businesses to integrate external tools and services into Agentforce.
