Purview’s launch and popularity among enterprises

Microsoft has officially launched its Purview Data Governance solution, a tool designed to address growing concerns around data management and AI deployment. Their aim is to streamline data governance processes and improve the security and management of data assets across enterprises.

Microsoft has made Purview generally available in response to increasing demand for comprehensive solutions that can handle the complexities of modern data environments.

Purview sees 200% month-on-month growth

Since its release, Purview has seen a considerable 200% month-over-month growth in adoption—perhaps pointing out the urgency many organizations feel in securing and managing their data assets.

Swift adoption rates also point to the growing importance of having comprehensive data governance tools, particularly as businesses go deeper into generative AI technologies. Such tools are now being considered as essential for enterprises aiming to maintain data integrity and leverage AI intelligently.

A smart approach to federated data management

Purview employs a federated governance model, a method that decentralizes data management while maintaining a cohesive overarching policy. This model decentralizes control, letting individual business units manage their data products directly.

Each unit has autonomy to create, update, and use data products tailored to their specific needs without unnecessary delays, and the system’s design acknowledges that those closest to the data often understand it best—ultimately leading to more efficient and accurate data management.

Balancing autonomy and control with Purview

While the federated governance model grants business units control over their data, it also incorporates centralized policy enforcement for consistency and compliance across the organization.

Balancing between autonomy and centralized control helps maintain organizational standards and regulatory compliance, reducing the risk of data mishandling or breaches. It provides a framework for discovering enterprise data assets, making it easier for businesses to tap into the full potential of their data in a controlled and secure way.

How Purview uses NLP for improved data management

Purview integrates natural language processing (NLP) to improve data visibility and management, making it one of the more user-friendly data governance tools available. Purview incorporates NLP to let users interact with the system using plain language queries, greatly lowering the technical barrier to effective data governance.

More team members, regardless of their technical expertise, can participate in and benefit from comprehensive data management practices.

Intuitive data interaction through natural language queries

Users can search for, retrieve, and manage data assets by simply asking questions in natural language—breaking down complex data governance tasks and encouraging broader adoption across different departments.

For instance, a marketing manager can easily query the system to find specific customer data without needing to understand complex query languages or database structures.

AI-powered NLP capabilities

Behind the scenes, Purview translates these natural language queries into precise technical commands that interact with the underlying data governance framework—so that the system understands user queries, and retrieves & processes the relevant data efficiently.

Purview embeds AI deeply within its operations, offering a sophisticated but user-friendly data governance tool, ultimately coming together to make advanced data management capabilities accessible to a wider audience within the enterprise.

Purview’s path to lowering data management costs

Microsoft asserts that Purview can deliver considerable cost savings, estimating up to 60% reductions for customers—based on the solution’s ability to streamline data governance processes, cutting down on the expenses associated with maintaining and managing data assets across an enterprise.

Streamlining operations to cut costs

Purview achieves these cost savings primarily by consolidating siloed data management functions. In many organizations, different departments often maintain separate data infrastructures, leading to redundancy and inefficiency. Purview integrates these disparate systems, eliminating the need for duplicate infrastructure, data layers, and processing activities.

Purview centralizes data management to reduce operational costs while simplifying the IT, which then makes it easier for organizations to manage and utilize their data assets. Consolidation results in fewer resources spent on maintaining multiple systems, reducing the overall IT burden and associated costs.

Purview’s AI-driven features help to streamline data processing tasks, for more efficient data classification, storage, and retrieval—reducing the time and resources required for data management tasks, which further contributes to overall cost savings.

Can purview overcome global regulatory hurdles?

Questions remain about Purview’s effectiveness in handling the complex regulatory environment faced by global enterprises. As data privacy regulations like the General Data Protection Regulation (GDPR) evolve, organizations must make sure their data governance solutions are capable of maintaining compliance.

Purview’s success will largely depend on its ability to address regulatory challenges effectively.

While Microsoft asserts that Purview integrates smoothly with its compliance and privacy suite, the real-world effectiveness of these integrations remains to be seen. Enterprises will be closely monitoring how Purview handles compliance issues and whether it can adapt to new regulations as they emerge.

Tim Boesen

July 23, 2024

4 Min