Amperity has expanded its paid media capabilities by introducing a “first-party data advertising graph” designed to close the digital advertising feedback loop for a more comprehensive way to track and optimize ad performance. Amperity leverages first-party data to help brands make more informed decisions, boosting both the accuracy and impact of their advertising strategies.
Overcoming the challenges of timely ad performance reporting
Measuring the impact of digital advertising on sales is a major challenge due to delayed reporting. Marketers often face inconsistencies in reviewing digital ad performance because consolidating online and offline sales data is time-consuming – disrupting the ability to use digital advertising to drive offline sales.
Brands struggle to send fresh offline signals to ad platforms like Google and TikTok in a timely manner, which is key for refining targeting algorithms.
Misallocated ad spend quickly becomes a major issue as marketers lack the timely insights necessary for optimal budget allocation. Inefficiencies here diminish the potential return on ad spend (ROAS) and impedes the strategic agility required to stay competitive in today’s fast-paced digital marketing space.
Daily measurement for maximized ad spend
Amperity’s new measurement tool addresses these challenges by enabling brands to measure the total impact of their digital advertising campaigns regularly across both online and offline sales channels. Comprehensive visibility here encourages and drives daily optimization for advertising budgets, which can ultimately lead to a higher return on ad spend (ROAS).
Brands can now adjust their strategies in real-time so that every advertising dollar is spent where it yields the greatest returns. This continuous measurement and adjustment cycle transforms how businesses manage and allocate their advertising resources.
Peter Ibarra explains how Amperity aims to transform advertising
Peter Ibarra, Head of Media and Adtech Solutions at Amperity, points out that brands have long been constrained by the limitations of legacy technology and the opacity of the advertising ecosystem.
Amperity’s latest tools break down these barriers to help digital marketers make bold, data-driven decisions. It’s a more recent shift that boosts how effective advertising strategies are while building up more dynamic and responsive marketing initiatives.
Maximize ROI and the truth about digital marketing budgets
According to The CMO Survey, 53.8% of B2C marketing budgets are allocated to digital marketing, highlighting the pressing need for tools that can accurately measure and optimize the return on this spending. Amperity’s new features tackle this by providing precise, timely insights that drive more accurate budget allocation and higher returns.
Transform audience activation with cutting-edge tools
Native UID 2.0 integration
Amperity’s native UID 2.0 integration brings a new level of precision audience activation by facilitating closed-loop measurement of customers within the UID 2.0 network at an individual level. Amperity provides a unique, privacy-safe identifier for each user to help brands track and measure customer interactions across multiple ad platforms.
Detailed tracking allows for more accurate analysis and optimization, tailoring advertising efforts to specific customer segments and improving overall campaign performance.
Jay Goebel highlights the power of UID 2.0 integration
Jay Goebel, Vice President of Data Partnerships at The Trade Desk, pointed out the simplicity of the UID 2.0 integration on Amperity’s platform. He highlighted how this integration gives brands the opportunity to bid across many different channels, including display, mobile, streaming audio, and connected TV (CTV).
Brands can use a universal identifier that connects all advertising efforts end-to-end to better manage reach and frequency – and more accurately measure bidding success. This ultimately improves the overall advertising effectiveness and maximizes return on investment.
Mandie Craig shares why Wyndham leverages these new tools
Mandie Craig, Director of Paid Media at Wyndham Hotels & Resorts, detailed the importance of innovative tools in a post-cookie world. With cookies being phased out, traditional methods of tracking and targeting customers are quickly becoming obsolete.
Amperity’s new tools have provided Wyndham with the visibility they need into their first-party audiences. Craig expressed excitement about the capabilities these tools offer, particularly in understanding and engaging their guests more memorably and effectively. This visibility is ultimately seen as a must-have for refining media strategies and driving better overall performance and results.
4 key benefits of the new media measurement tools
1. Real-time revenue insights with offline conversion APIs
Amperity’s Offline Conversion APIs connect offline transaction data to ad platforms in real-time, so that brands can accurately track and understand the in-store revenue generated by their digital advertising efforts.
Real-time data connection provides actionable insights that help optimize advertising strategies and improve overall return on ad spend.
Marketers must bridge the gap between online ad impressions and offline sales to build a comprehensive view of their campaign’s effectiveness.
2. Quick and profitable decisions with audience segmentation
The Segment Comparison Dashboard lets digital marketers quickly compare different audience segments, aiding them in understanding the key differences in value and behavior among different customer groups.
Marketers must work to leverage these insights to make more profitable activation decisions, while continually building up their ability to identify and target high-value segments to boost campaign efficiency and push for better business outcomes.
3. One-stop visualization for top revenue opportunities
Amperity’s Ad Performance Dashboard gives businesses an holistic view of their media performance across all platforms. This helps brands identify the highest revenue-driving opportunities through tracking end-to-end media performance. Marketers can easily see which campaigns are performing best and allocate resources accordingly.
4. Privacy-Safe universal identifiers for comprehensive tracking
The native UID 2.0 integration connects first-party data to privacy-safe universal identifiers, making sure that all advertising touch points across the open internet are tracked accurately and securely. Through maintaining user privacy while providing detailed tracking capabilities, Amperity empowers brands to optimize their advertising efforts and achieve more precise targeting.
